Platform

The GoMobile365 Marketing Center Platform

The GoMobile365 Mobile Marketing Center Platform includes SMS/MMS marketing and messaging, mobile coupons, mobile alerts, mobile surveys, mobile polling/voting, mobile Internet site creation, mobile-enabled online Web sites, mobile content delivery, campaign analytics and APIs that permit a wide range of other mobile services..

GOWAPBuilder

The GoMobile Mobile Marketing Center Platform’s mobile site builder is a designer-friendly mobile Internet site creation tool with an intuitive graphical user interface for rapid creation of mobile Internet sites. Designers can integrate RSS or XML to auto-propagate pages, create form-fields to capture consumer profile data for list building, and deliver mobile content downloads and video streaming. Click-to-call, store locator and maps, viral mobile greeting cards, and other services are also included. Built-in device detection and page rendering optimizes the formatting of site pages and content downloads. The platform’s caching model provides superior page display response.

Platform Administration

The GoMobile Mobile Marketing Center Platform’s administrative management services enable enterprise-wide control of a company’s mobile campaigns. Multiple entities can be created in the platform to organize and manage large numbers of campaigns and users. User permissions—such as admin, create/edit or report only—control access to the platform and to individual campaigns. Full shortcode, keyword and schedule management is included, in addition to domain management for site URLs and aliases.

Platform APIs

The open architecture of the GoMobile Mobile Marketing Center Platform’s offers APIs that support integration with outside business software and systems such as third party applications, content management systems, reporting, customer relationship management systems, databases and message aggregators.