Blog

Bloomberg rich media ad generates 37pc install rate

Bloomberg recently ran a mobile advertising campaign to promote the revamp of its flagship iPad application that gave users a taste for the app’s content before downloading it.


Honda leverages mobile social game SongPop for integrated effort to drive awareness

Honda has launched an integrated campaign in mobile social game SongPop to drive awareness for the new Honda Civic and tap into the excitement players have for music.


Is mobile video the new TV commercial?

With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.


Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach and Forrester Research. Must-attend New York event for retailers and marketers.


Longines taps sporting roots for new mobile app – Luxury Daily

Luxury Daily today – Longines taps sporting roots for new mobile app; Bulgari boosts New York foot traffic via in-store Serpenti exhibit.



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